Portada, the Premiere Hispanic Media Trade Publication, Receives Audit Showing Audience of More than 40,000 and High Reader Satisfaction

“Portada, the prime print and online (http://www.portada-online.com/) trade publication covering the Hispanic and Latin American Media space, recently underwent a new audit and readership study, released by the Circulation Verification Council (CVC).

The results confirm the enthusiasm with which Portada readers read the publication (circ. 10,000), its website and e-newsletters (distribution 18,000+). With a pass-along rate of 4.1, Portada’s print issue readership totals over 40,000 decision makers in Hispanic and General market Advertising and Media. The CVC Audit and Readership Study also revealed that:

– 32.8% of readers contacted an advertiser after reading the publication. — 30.2% purchased a product or service and 50.8% introduced new ideas. — 93.9% of Portada readers agreed that: “Portada gives essential, high quality, relevant information about the Hispanic media market.” — 61% of Portada Readers are Advertising Agency/ Media Buyers — 32.8% are Presidents/CEO/CFO’s

“Portada is a great tool for understanding the Hispanic media market… whether online or in print, it provides me with the in-depth information I need,” says Laura Sonderup, Managing Director of Denver-based Agency Heinrich Hispanidad.

“Through our print publication, our Website www.portada-online.com/, our Targeted E-newsletters and our Annual Conference, we are the prime vehicle for advertisers and media professionals interested in reaching the Hispanic digital and print media markets,” says Marcos Baer, publisher and founder of Portada. “We are very happy to enter our 5th anniversary with this excellent audit report to reward our efforts,” Baer adds.

For more information and inquiries about special 2008 advertising opportunities , please contact: Annette Fielman, Sales and Marketing Director, Annette@portada-online.com, Tel: (516) 396-0179.

To register to free Portada newsletters, please click here or put the following link in your webbrowser:

www.portada-online.com/newslettermng.aspx

Portada also offers resources (Comprehensive and searchable Hispanic Media Buyer and Client Directory, Portada National Hispanic Print Ad-Tracking) and services for advertising, publishing and PR professionals.”*

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