Latin Television, Inc. Signs Agreement to Broadcast on Channel 40 (WIRE) Which Services Over 3 Million Viewers – Georgia

“Latin Television Inc. (OTCBB:LTVS)(FWB:CZ3A) announces that it has entered into its second local management agreement with D.T.V. LLC, a privately-owned company, to begin broadcasting the Company’s unique and original Spanish language and bi-lingual content on Channel 40 in Atlanta, Georgia.

The popular television channel services more than three million viewers in the greater Atlanta area, home to the fastest growing communities of young Hispanics, Latin Television’s prime target market.

The median age of the US Hispanic population is estimated at 26.9 years in 2004, 9.6 years younger than the overall population at 36.5, according to the Census Bureau.

This means the Hispanic population segment is directly in the advertising “sweet spot” range of 18 to 49, a segment coveted by major advertisers such as soft drink and beer marketers, credit card issuers, auto manufacturers, athletic shoe companies, retailers and children’s product marketers.

As of March 2004, US Hispanics represent 14% of the US population which breaks down into 45% of the Hispanic population as being foreign born, with the other 55% born in the US.

“We are very excited to sign this agreement with D.T.V.,” stated Randall Appel, CEO of Latin Television, Inc. “The young Hispanic population in Atlanta is the fastest growing in the country, which is exactly the demographic that Latin Television is trying to reach.

Our programming goal is to provide the younger generation of bi-lingual Hispanics with the fresh, exciting content they require. Through this agreement, we will bring the Hispanic youth culture in Atlanta the kind of programming that no other Spanish language or bi-lingual content provider can give them.””*

Comments are closed.