A joint casting call speaks to them – As networks seek Latino actors, NBC gets a big boost from Telemundo.

“Cognizant of the swelling Latino population, NBC has been scrambling to populate its prime-time shows with more Latino faces, hoping to win over more viewers from that demographic. “Heroes,” one of the network’s tent-pole series, added two new Spanish-speaking characters this fall. For next season, NBC is developing an English-language version of the popular Colombian telenovela “Sin Tetas No Hay Paraiso.”

“We want the largest tent possible, so we’re looking to draw in people that might not be normally watching English-language prime time,” said Marc Hirschfeld, executive vice president of casting for NBC Universal Television.

NBC’s efforts to court Latinos are similar to the attempts being made by other networks, with one exception: It has been able to turn to its sister Spanish-language network for help.”*

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