Ashley Homestores To Sponsor Highly Anticipated Hispanic Television Series

“According to Lance Hanish, Chairman/CEO LBC Advertising and FURNITURE WORLD Magazine contributor, Ashley Homestores will be the first major sponsor of one of Hispanic television’s most anticipated new series, “Despararecidos” on LAT TV. The sponsorship of this initial episode on the Hispanic network was arranged by LBC Advertising’s LB/FRANZEN Media Management arm under the direction of Heather Bone, Director of Media.

DESAPARECIDOS, a new pioneering docudrama featuring real life cases of missing Hispanics in the U.S., premieres Tuesday, October 23, on LAT-TV’s 22 market network. The program informs audiences about facts and circumstances surrounding unsolved missing person cases, (primarily children) providing viewer education and safety tips. The show aims to alert the community and hopefully prevent such crimes from occurring in the future. The weekly one hour program will air every Tuesday at 9:00 p.m./8:00 central time and includes 29 episodes.

“It is all about brands. You can overcome information clutter with strong brands. Ashley HomeStore is a major brand. Anytime there is a program, event, happening anywhere in North America, which affects the family in North America, we are going to make a difference by being there first.”, stated Bone. “*

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