Telemundo’s Citizen Programmers

“Similar to CBS’ Television city in Las Vegas, Telemundo is using its new research facility in City Walk at Universal Studios Hollywood to get visitor input on its programming on a regular basis. It’s also amassing an online database of those users, which it can tap for opinions on story arcs and character strengths and flaws. So far, that feedback has helped save at least one series from cancellation.

Viewer input gleaned from the research facility earlier this year helped turn around the fortunes of the Telemundo original novela Dame Chocolate, which launched to low ratings in March, but picked up after the network polled visitors at its research center and made some adjustments. By the May sweeps, Dame Chocolate was averaging adults 18-49 ratings that were 35 percent higher than the comparable novela back in May 2006.”*

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