Telemundo Turns Up The Heat - Network strives to be a stronger No. 2 to Univision by creating its own original programming

“Much like the battle for supremacy in the rental-car business, where the slogan of second-place Avis is “We Try Harder,” Hispanic TV network Telemundo has been striving mightily over the past few years to gain ground on its ratings-dominant arch-rival Univision.

While the tangible results of its blueprint to competitive resurgence have been building slowly, its architect, Telemundo president Don Browne, believes that groundwork is being laid by aggressive in-house production. Simply stated: The network wants to control its destiny by controlling its content.

“We’re betting the ranch on producing our own content and bringing in the best talent to help create it and act in it,” Browne says.”*

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