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“Next year, spurred on by the largest outlay for political campaign advertising in US history, total media ad spending will shoot past the $300 billion barrier for the first time,” said David Hallerman, senior analyst at eMarketer.
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The presidential elections will also help online ad spending growth increase from 18.9% in 2007 to 22.1% in 2008, according to eMarketer.PQ Media predicted that political online ad and Web-development spending would reach $80 million in the 2008 election cycle, as cited in The Wall Street Journal.”*
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