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P&G’s Big Broadband Buy: Telenovelas – Exclusive Sponsorship Deal Places Spots in Telemundo Digital Video

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“Procter & Gamble is the exclusive sponsor of the full-length telenovelas Spanish-language network Telemundo will start streaming this week on its Yahoo Telemundo site.

In an informal first Hispanic broadband upfront, Procter & Gamble’s Hispanic media agency, Tapestry, sought proposals from the major Hispanic sites with video content.
“*

*From: adage.com
Traducido: usando Google o Altavista/Babel Fish
Posted on: October 22nd, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Top Stories
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