The arrival of high-profile polling firm Zogby International in Miami highlights the region’s potential to become a Latin American and Hispanic opinion research hub.
Tagged: Florida, latin america, MiamiPosted on: October 18th, 2007“Fernand Amandi, executive vice president of Bendixen & Associates, a Miami-based public opinion research firm considered one of the leading multilingual pollsters of Hispanics, said Zogby’s arrival in South Florida underscores corporate America’s interest in understanding burgeoning Hispanic markets.
Headquartered in upstate New York, Zogby ranks among Mason-Dixon, The Gallup Organization and Harris Interactive as the most widely-recognized names in public opinion polling. It is frequently commissioned and cited by media organizations nationally.
Only about 15 percent of Zogby’s business involves American politics, however.”*
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Filed Under: 1. Hispanic News, Business, Top Stories
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