Tennessee hopes growing Hispanic population will become tourists – (now advertising in Spanish papers)
Tagged: newspaper, population, Spanish-language, TennesseePosted on: October 15th, 2007“Tennessee’s tourism department began advertising in Spanish-language newspapers for the first time this year and plans to roll out a Spanish version of its Web site by the end of the month.
“The idea is to be all inclusive,” said Phyllis Qualls-Brooks, a spokeswoman for the department. “We have multiple cultures — the census tells us that — and we know (Hispanic) culture is part of our potential market.”"*
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising
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