Filed Under: [ Business ] [ Hispanic News ] [ Media ] [ Press Releases ]
Tags: bilingual, DirecTV, family, latin america, Mega TV, Mexico, mexico city, radio, spanish broadcasting system, Spanish-language, Telemundo, television
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“-Mega TV WSBS-22 and Spanish Broadcasting System (SBS) (NASDAQ: SBSA) are pleased to announce the appointments of Mr. Mauricio Gerson as Senior Vice-President of Programming and Development and Mrs. Maggie Salas-Amaro as Director of Affiliate Relations. The appointments of these two television veterans reflect the ongoing growth and expansion of Mega TV, a leading Spanish language television channel broadcast in South Florida that is in national distribution through the DirecTV Más platform.
“Mauricio and Maggie are vital additions to Mega TV,” said Cynthia Hudson, Executive Vice President and Chief Creative Officer at Mega TV. “Mauricio has been an integral member of the broadcasting community for 30 years, and has extensive experience in production, marketing, programming, publicity, sales and television administration. Maggie’s impressive and successful background is a perfect fit for Mega TV. We welcome them both to the Mega TV family and are looking forward to working closely with them to build the Mega TV brand, continue to add compelling and unique content, and expand the business into new markets.”
Gerson has been a media executive and industry leader for close to 30 years, with experience in all areas of the industry. Before joining Mega TV, he was the Senior Vice President of Programming at Telemundo Network Group a division of NBC Universal, where he was responsible for more than 600 hours of Spanish language prime time dramatic series. Between 1994 and 2002, Gerson was head of USA Networks Latin America and responsible for all aspects related to the management of the network since its inception in 1994. Gerson holds a Master’s degree from the University of Pennsylvania and a Bachelor’s degree in Communications from Anahuac University in Mexico City.
Salas-Amaro has more than 15 years experience in television, and has worked in various areas including programming, production, marketing and news. Before joining Mega TV, she served as Director of Program Planning & Strategy at Telemundo Network Group, a division of NBC Universal. Salas-Amaro holds a Master of Management from the University of Phoenix and a Bachelor of Science in Communications from Florida International University.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTv. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com. “*
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