Niche specialist shares secrets of firm’s success - Ray Arvizu grew business by honing in on Hispanic market - Arizona

“Set aside your ego. Find your niche. Go grass roots. Dream.

That’s advice from the founder and CEO of one of the Valley’s most profitable advertising firms.

Ray Arvizu says he started out like many small-business owners: A guy with a dream whose mom was happy to answer calls from potential customers. “*

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