LATINO BY DESIGN: Lansing man’s Raza label makes a cultural statement — and a fashion statement – Michigan

“Montalvo, 35, of East Lansing has taken one of the most universal items, the T-shirt, and given it his own meaning.

The face on his T-shirts is not just any face. It’s the face of the sun god that’s the center of the Aztec calendar. The skull on his T-shirts is not just any skull. It’s the skull of the skeleton used during the Mexican holiday Día de los Muertos. The baller is not just a, well, you get it. It’s a Mayan ballplayer, tricked out in hot pink.

The Mayan and Aztec-inspired graphics link Montalvo, who is Mexican-American, to the legendary indigenous civilizations of Mexico. The shirts surprise with unexpected color combinations, like Day-Glo orange on top of military green. To those who love streetwear, they look hot.”*

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