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A new product, Chelada, a blend of Bud and Clamato

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“Anheuser-Busch’s EVP/CCO Bob Lachky let us in on an ongoing product test of a new product, Chelada, a blend of Bud and Clamato. Clamato? Clam juice?

He says it’s big in the Latino culture and predicts it will be huge in ‘08. Lachky alluded to something apparently similar, Sneaky Pete’s?”*

Posted on: October 12th, 2007
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Food
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