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A new product, Chelada, a blend of Bud and Clamato

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Posted on: October 12th, 2007
Filed Under: Business, Food, Hispanic News
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“Anheuser-Busch’s EVP/CCO Bob Lachky let us in on an ongoing product test of a new product, Chelada, a blend of Bud and Clamato. Clamato? Clam juice?

He says it’s big in the Latino culture and predicts it will be huge in ‘08. Lachky alluded to something apparently similar, Sneaky Pete’s?”*

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