Filed Under: [ Hispanic News ] [ Musica ] [ Press Releases ]
Tags: Colombia, Colombian, Juanes, mobile, radio, Univision
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“For the first time in the U.S., Juanes, the twelve-time Latin Grammy winning rock superstar, will perform songs off his highly anticipated fourth album “La Vida”¦ es un Ratico” (Life is a Moment) at two exclusive Sprint concerts. The shows take place on October 22 at The Fillmore NY @ Irving Plaza in New York City and October 25 at the Vic in Chicago.
Additionally, Juanes’ performance in New York City will be available on Sprint video-enabled phones at no extra charge for all Sprint Power Vision data subscribers. Beginning on November 1, 2007, the performance can be watched on demand from the Sprint TV or Media Player icon on the phone’s main menu.
Scheduled for release on October 23, “La Vida”¦ es un Ratico” tackles themes of world peace, social change and intimate personal thoughts on love and relationships. With the majority of the album recorded in his home studio in the mountains outside of Medellin, Colombia, Juanes was able to work to perfect his distinctive fusion of rock with traditional Colombian rhythms (such as Vallenato, Cumbia and Mapale), as well as other international styles including Flamenco, Troba, Bolero and Tango.
“The songs I write are most often a reflection of deep personal feelings and I love the idea of sharing those thoughts in new, direct ways with listeners,” said Juanes. “Both performing in these intimate venues to unveil my new songs and then being able to share that moment with fans on their mobile phones are new ways for me to get closer to those that appreciate my music.”
Not only is Sprint the exclusive wireless sponsor of Juanes’ 2008 U.S. tour, Sprint is also providing its customers uniquely produced exclusive mobile music and video content. Juanes fans can experience his most recent “raticos” through a series of exclusive video mobisodes on Sprint video-enabled phones. They can also download personalized content such as ringers, full-track downloads and call tones. To access this mobile content, users can text the word “Juanes” to the number 5678 on their Sprint Power Vision phones (standard text messaging and Vision rates apply).
Sprint has partnered with WPAT Amor 93.1 radio in New York and WVIV La Kalle 93.5 – 103.1 Univision radio in Chicago; Station personalities will visit select Sprint stores and conduct contests and games to award tickets to a few lucky winners. Consumers may also win tickets to these private concerts by participating in on-air radio contests.
“Sprint continues to be at the forefront of Latin mobile entertainment. We give Hispanic subscribers what they want, whenever they want, instantly,” said Isaac Mizrahi, director of multicultural marketing for Sprint. “This is another example of how Sprint delivers unique opportunities and relevant content.”
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