Are Political Press Releases en español Worth The Trouble? « Platicando

“I received plenty of press releases following yesterday’s debate touting the brilliance of one candidate or another. But, only one of the Republican debaters (to the best of my knowledge) sent out a press release in Spanish. And that was Mitt Romney. The release quoted Al Cardenas touting Romney´s performance in the debate. I won’t bother translating because you can pretty much guess what he says.

“En este debate, el gobernador Romney brilló otra vez más al demostrar su incomparable conocimiento de los temas económicos que afectan a tantas familias y a las dos millones de empresas hispanas en Estados Unidos.”

It made me wonder if it was really worth issuing a Spanish-language press release after the debate? I suspect so, but I can´t point to any hard data or proof confirming my suspicions. I ask because the ins and outs of Latino political marketing lie at the heart of La Polí­tica, the weekly newsletter we are launching on November 5th.”

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