New company to target Latinos with million dollar TV game shows – Hispanic MPR

“SCA Promotions and Entertainment Production Group (EPG) established a new company, SCA Latam, to bring the game show concept to brands and agencies in the United States and Canada. SCA Promotions is a Dallas, Texas provider of promotional risk coverage for contests, games and events and Entertainment Production Group is a Buenos Aires, Argentina-based game show producer.

Hoping to emulate its sister company’s past success in Latin America, Africa and Europe, the new company will focus on the Hispanic market exclusively at the beginning. Promotional efforts will consist of announcements in the SCA Promotions newsletter; and outreach to the parent company’s existing contacts and to Spanish language ad agencies in the United States. Executives hope SCA Latam will sign its first deal at the end of this year.”

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