New company to target Latinos with million dollar TV game shows - Hispanic MPR

“SCA Promotions and Entertainment Production Group (EPG) established a new company, SCA Latam, to bring the game show concept to brands and agencies in the United States and Canada. SCA Promotions is a Dallas, Texas provider of promotional risk coverage for contests, games and events and Entertainment Production Group is a Buenos Aires, Argentina-based game show producer.

Hoping to emulate its sister company’s past success in Latin America, Africa and Europe, the new company will focus on the Hispanic market exclusively at the beginning. Promotional efforts will consist of announcements in the SCA Promotions newsletter; and outreach to the parent company’s existing contacts and to Spanish language ad agencies in the United States. Executives hope SCA Latam will sign its first deal at the end of this year.”

Stumble it! | |

Other posts that may interest you

SCA Latam to Launch Brand-Sponsored Million-Dollar TV Game Shows in U.S. and Canada

Ford Motor Company Announces $5.5 Million Dollar Gift Toward Historic Alameda Project in San Antonio

East Harlem's El Museo Del Barrio To Get Multi-Million Dollar Makeover. New York

Telemundo, Nostromo Partner On Games, Reality

Latina Lista: New Health Report Shows Latinos on Path to Self-Destruction if Healthcare Issues Don't Improve

Latina Lista: New Study Shows over 14 Million Untapped Potential Latino Voters

GE Money's Mexican Unit Expects Dollar-Based Mortgages to Surge

New book reveals roots of latinos in baseball

Help for Chilean exporters to counter US dollar meltdown

Another Season, Another Record for AIM TV's "American Latino TV" & "Latination"