Why Can’t Hispanic TV Be as Good as Hispanic Advertising?

“With all the talk about the growing “programming choices” for Latinos in the U.S., I decided to spend a whole two hours one morning flipping through the Spanish-language channels on my TV and watching on the Internet other channels I don’t have access to, including some local stations in Los Angeles, Houston, Dallas and South Florida.

The verdict? We now have more of nothing to watch. Or rather, there are now more Spanish-language “choices” serving me — and my people — with the same crap we are used to: dating contests, gossip and paparazzi shows, court fights, reality TV, wrestling and, of course, lots and lots of T&A. In a nutshell: the exact same things I grew up watching on Mexican TV, now expanded and proudly Made in the USA. (Just for the record, none of this means English-language TV is beaming with fantastic viewing choices, but for what concerns us here I will focus solely on television that targets U.S. Hispanics.) “

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