Nielsen Telenovela reaches out to Chicago’s Hispanic community
Tagged: Chicago, Illinois, Nielsen, novela, telenovela, televisionPosted on: October 9th, 2007“Cesar Enriquez, a 29-year-old from the South Side, knows what women want.
“When it comes time for the telenovela in the Latino household, the TV belongs to the women,” he said.
The popularity of Spanish language soap operas hasn’t been lost on Nielsen Media Research Inc., longtime standard-bearer for the television ratings industry, which is looking to promote awareness of its role to Chicago’s growing Hispanic community.”
Curation from Tomás
Filed Under: 1. Hispanic News, Entertainment, Media
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