Callers ID those Latin surnames

Posted on: October 9th, 2007
Filed Under: [ Hispanic News ] [ Marketing ] [ Tomás' Picks ]
Tags: ,
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“Q: My parents came here, legally, from Mexico about 50 years ago. I have a Latino surname and can speak Spanish fluently. However, for 99 percent of my daily life, I use English. Why, then, do I get phone calls and receive ads from companies either with a healthy dose of Spanish or entirely en espanol — such as the one from a bank that says ¡Aqui los pantalones los llevo yo! (I wear the pants around here!).

Do companies have such little respect for me that they automatically assume I don’t know English? Why would/should I do business with such companies? What should my response be in the future?”

Read more: http://www.contracostatimes.com
Traducido: usando Google o Altavista/Babel Fish

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