Yellow pages for Hispanics was the right call – Interview | Martha Rubi-Byers, founder of Paginas Amarillas de Colorado
Tagged: book, Colorado, Denver, latinaPosted on: October 8th, 2007“Q: How did the idea for Paginas Amarillas originate?
A: The idea came about at the end of 1995, and the first book was published in September 1996. I met someone who became my partner at the beginning. She had seen Hispanic yellow pages in other cities, and my idea was more of a resource guide, something more than a Hispanic yellow pages.
I saw the needs that people who prefer to speak Spanish have. I think this country has so many resources to offer to everybody, and I think there is a disconnect between the newcomers and the resources. I wanted to be the bridge and say, “This is what’s available, and this is what you have to do.” At the beginning it was much more of a guide with information and Q&A’s.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business
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