La Raza Newspaper Promotes Brian Stuart to Local Sales Manager – Chicago

“Brian Stuart has been named Local Sales Manager for La Raza Newspaper by Robert J. Armband, Publisher & CEO of La Raza Chicago, Inc.

Brian Stuart brings over 15 years of newspaper sales management experience in the Chicago area having served similar roles at LIFE Newspapers, Liberty Group Publishing and the Wednesday Journal, Inc., publishers of Chicago Parent Magazine.

As Local Sales Manager, Mr. Stuart’s role will be to manage all local sales activity and hire, train and supervise the local sales team. Mr. Stuart will oversee several key business categories, including: classified, real estate, autos and retail accounts.

Mr. Armband emphasized that Brian, “will continue La Raza Newspaper’s 37 year tradition of enabling the Chicago business community to grow by connecting with the Latino community. Brian Stuart’s roots in the Latino community are deep and date back to his first job as a social service worker at Association House of Chicago.”

Most recently, Brian Stuart lead the La Raza team in launching the Vive Mejor Classified section. Vive Mejor is La Raza’s new offering which includes a redesign for the City’s largest and best Hispanic classified section under the banner of “Live Better Classifieds.” Vive Mejor’s launch was backed by a huge consumer promotion offering a sweepstakes wherein readers have an opportunity to win exciting prizes, including: a $100,000 discount on the purchase of a new home, a $10,000 discount on the purchase of a new car and family packs of four tickets to Mexico.
About La Raza Chicago, Inc.

La Raza Newspaper is the leading Spanish language newspaper in Chicago with an audited circulation 190,594 according to Certified Audit of Circulation (June 30, 2006). It is also among the largest Sunday Hispanic newspapers in the United States. La Raza has been recognized by the National Association of Hispanic Publications as the “Best Spanish Language Weekly” five times over the past decade and was named by Editor & Publisher as one of “Ten That Do It Right.” La Raza also provides content to the Sun-Times Network Group (STNG) Wire Service, which enables Chicago broadcasters to gain information on the Hispanic community. La Raza Chicago, Inc., is a subsidiary of ImpreMedia LLC.

About ImpreMedia:
ImpreMedia is the #1 Hispanic news and information company in the United States in online and print. ImpreMedia is also the nation’s largest Hispanic newspaper publisher with publications reaching 23 cities representing 72% of the U.S. Hispanic population. Those publications include El Diario La Prensa (www.eldiariony.com), Hoy Nueva York (www.hoynuevayork.com) and Fin de Semana in New York, El Mensajero (www.elmensajero.com) in the San Francisco Bay area, La Opinión (www.laopinion.com) and La Opinión Contigo in Los Angeles, La Prensa (www.laprensafl.com) in Orlando and Tampa and La Raza (www.laraza.com) in Chicago, each the leading Spanish language newspapers in their respective markets. ImpreMedia’s titles also include La Vibra (www.lavibra.com), the premier weekly entertainment publication for young urban Hispanics, with a circulation of 630,000 in seven key Hispanic markets, and Vista magazine (www.vistamagazine.com) distributed in 31 newspapers with one million copies across 23 U.S. markets. ImpreMedia provides marketers with effective multi-platform solutions in print and online to reach the rapidly growing and influential Hispanic market. For more information, visit our website at: www.impremedia.com.“

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