Comcast Spotlight Expands Hispanic Network Advertising Opportunities in Miami

“Advertisers now have more options to reach prospective Hispanic customers in the Miami area. Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that, as of October 1, it will offer ad insertion on seven additional Spanish-language networks in the Miami-Ft. Lauderdale Designated Market Area (DMA), the third most populous Hispanic market in the U.S. Advertisers will be able to insert their ads on popular cable networks including MTV3, ESPN Deportes, CNN en Español, GolTV, Canal Sur, History Channel en Espanol and WAPA-TV in addition to Galavisión, Mun2, and Fox Sports en Español. These ten networks are available to all Comcast Digital Cable customers in this market and further establish Comcast as a leader in multicultural marketing solutions.

“Agencies and clients alike are constantly searching for new vehicles to reach this ever-changing marketplace. One of cable’s great advantages is the ability to customize local channel line-ups, and we are excited to be able to add this portfolio of Spanish-language networks to the mix,” said Phillip Woodie, director of multicultural sales for Comcast Spotlight. “We plan to make additional Spanish-language networks available in other markets within our footprint in the near future.”

“According to Nielsen Media Research, Spanish is the language of choice in two-thirds of Miami’s Hispanic households,” said Ian Dennett, Area Vice president of Comcast Spotlight in South Florida. “The addition of these networks demonstrates how committed Comcast is to meeting the multicultural advertising needs of this community.”

“Comcast is committed to serving all of our valuable customers and their diverse interests. South Florida represents an incredible opportunity for businesses that want to reach the expanding Hispanic marketplace,” said Filemon Lopez, Regional Senior Vice President of Comcast Cable’s South Florida Market.

Comcast Spotlight helps advertisers of all sizes reach the multicultural marketplace, including the Hispanic population, estimated to reach more than 51 million by 2011 with a purchasing power expected to rise to more than $1 trillion by 2010(a), using innovative technologies and advanced research to send the right message to the right audience.”

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