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State Farm(R) Becomes Univision Network’s New Saturday Night Primetime Sponsor on ‘Sabado Gigante’

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Mutual Automobile Company is the new national weekly sponsor of “” (Giant Saturday), one of Network’s longest-running, top rated shows. The sponsorship includes weekly host announcements and advertising in the show, as well as recognition in its weekly game and musical segments. The sponsorship of “” will begin Saturday, Oct. 6, 2007 at 8:00 p.m. ET (7:00 p.m. CT) on The Network.

“‘’ gives sponsors like an opportunity to engage with the nation’s largest and fastest growing demographic,” said Mark Gibson, assistant vice president of Advertising at .

Gibson added, “Our presence on ‘’ further reinforces our commitment to connect with our Spanish-speaking customers in a culturally relevant way.”

“We are glad is a part of ‘’ in such an integrated fashion,” says David Lawenda, President of Advertising Sales, Communications Inc. “‘’ reaches a good cross-section of the Hispanic audience in America. It is a natural fit for a sponsor like .”

is a long-time advertising supporter of the Network. However, this marks ’s first weekly sponsorship agreement on ‘’.”

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