Mizati Signs Up Latino 96.3 FM to Launch Radio Campaign

“Mizati Luxury Alloy Wheels, Inc. (Pink Sheets:MZTI), a distributor of high-quality luxury alloy wheels for passenger cars, sport utility vehicles, vans, and light trucks, announced today that after careful consideration of various Southern California radio stations, Latino 96.3 FM, one of the largest Hispanic radio broadcasting stations, was selected as its first radio campaign partner to increase Mizati’s target market awareness.

“Mizati has been keeping a low profile since we established in 2001; however, as of this year, management decided to bring Mizati to the front line,” said Mizati CEO Hazel Chu. “Mizati already has its market share; however, we understand that branding and awareness are essential at this point. We want every consumer in the marketplace to know our name, to recognize the designs we have, to identify with the quality we maintain, and to realize the commitment and determination we set to ensure Mizati’s becoming the leader in the industry,” Chu said. “We are well placed, and once again, Mizati’s mission is not just to meet the competition in our market, but to beat it,” Chu added.

Mizati’s management team has decided to launch a series of marketing campaigns, and Latino 96.3 FM is the first wave for the campaign. Mizati will be working alongside Latino 96.3 FM, participating in its regular programs and promoting onsite with its concerts and events. The goal is to have Mizati(r) recognized by everybody in the marketplace.”

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