With No World Cup, Hispanic Media See 2007 Ad Dollars Drop (double digit drop)

“Spending on Spanish-language media didn’t fall as much as ad revenue for English-language media in the first half of the year, but most Hispanic marketers cut their ad budgets, often by double digits.

Total ad spending dropped 0.3% in the first half of 2007, according to TNS Media Intelligence, and Nielsen reported a 0.5% decline for the same period. Among Spanish-language media, TNS reported a 1.2% slip for TV, a 4.4% drop for newspapers and a 13.1% spike for magazines. Among all media, network-TV spending fell 3.5% and newspapers 5.8%. Magazines were up 4.6%, TNS reported. “

Stumble it! | |