Unique Challenges Await Marketers Reaching Out to Second-Generation Latinos

“How best to speak to young people through advertising has always been up for discussion, but how should marketers reach the harder-to-peg bilingual, bicultural Latinos?

That was the question posed during the last panel of Advertising Week, “Microsoft and MRM Worldwide Present Hispanic 2.0,” with no easy answers or fixes.

Brian Morrissey, digital editor at Adweek, Marketing y Medios’ sister publication, helped guide the four panelists–all second-generation Latinos working in the Hispanic market–through the thorny road of reaching out to bilingual youths who often live in two worlds and languages.”

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