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Unique Challenges Await Marketers Reaching Out to Second-Generation Latinos

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Posted on: October 1st, 2007
Filed Under: Blogante Business, Hispanic News, Marketing & Advertising
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“How best to speak to young people through advertising has always been up for discussion, but how should marketers reach the harder-to-peg , bicultural Latinos?

That was the question posed during the last panel of Advertising Week, “ and MRM Worldwide Present Hispanic 2.0,” with no easy answers or fixes.

Brian Morrissey, digital editor at Adweek, Marketing y Medios’ sister publication, helped guide the four panelists–all second-generation Latinos working in the Hispanic market–through the thorny road of reaching out to youths who often live in two worlds and languages.”

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