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Selecciones’ Second Annual “Generation Latino: Young Hispanics Who Are Inspiring the World” Franchise Event Returns on Wednesday, October 3 in Miami

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, the world’s best-selling magazine, celebrates Hispanic Heritage month with the return of its most-anticipated franchise event — “Generation Latino: Young Hispanics Who Are Inspiring the World.”

combed the nation to find young Hispanics who are making it their mission to inspire and impact their communities through the arts/entertainment, medicine, politics, sports, activism, technology and community efforts. The following individuals were selected among 500 entries nationwide: The Advocate: Arissa Garcia; The Mentor: Chantel Sanchez; The Performer: Alejandra Alberti; The Athlete: Brayan Martinez; The Innovator: Max Olguin; The Litigator: Catherine Campoverde; The Motivator: Pat Pedraja.

“Generation Latino has quickly become ’ most celebrated franchise,” says editor-in-chief Genevieve Marlin-Fernandez. “These seven honorees and their personal triumphs truly represent the future generation of Latinos in the U.S. Each of them have overcome significant obstacles, yet all exemplify this extraordinary will and determination to succeed. It’s truly compelling.”

The pages of the magazine will come to life at a special awards luncheon and media event at Bongo’s Cafe in Miami on Wednesday, October 3 honoring seven young Hispanics for their talents, accomplishments and unsurpassed contributions to their communities. Today’s hottest Hispanic celebrities including ’s , Ana Maria Canseco, Karla Martinez, Satcha Pretto, Carlos Calderon and NBC ’s Maria Celeste Arraras, , Jessi Losada and Candela Ferro will be on-hand to present each of the honorees a 2007 Generation Latino award as well as deliver their own personal stories of obstacles, successes and professional achievements. SONY BMG recording artist Kany Garcia and Latin Grammy award nominee Alejandra Alberti will also perform. Platinum sponsor KLEENEX(R) along with Southwest Airlines serving as the official airline of Generation Latino, will sponsor the second annual star-studded event. Dish Latino & Publix will serve as the event’s gold sponsor.

As the platinum sponsor of Generation Latino, KLEENEX(R) will present each honoree with a $1,000 scholarship, reinforcing its commitment and continued support of the ever-growing Hispanic market.

“KLEENEX(R) brand believes that when people let it out(TM), they feel better. Through their actions and activities, these honorees have let out their passion to do good, to make things better, and to help others. And in so doing, they inspire all of us. KLEENEX(R) brand is proud to support these honorees in their educational pursuits so they can continue to follow their hopes and dreams,” says Dave Brotherton, Associate Brand Manager, KLEENEX(R) brand.

Southwest Airlines will lend its support to the event by providing complimentary airfare for each of the honorees and their members. “Developing future leaders is important to Southwest Airlines. We are honored to partner with as their Official Airline of Generation Latino,” says Laura Lopez, Sr. Specialist Multicultural Marketing.

“The growth of Generation Latino truly reinforces ’ position in the marketplace,” says publisher Elizabeth Bradley. “Advertisers and celebrities alike are eager to partner with on this integrated, innovative and celebratory program.

About :

empowers the Hispanic in the United States with content that is practical informative and inspirational — providing news on extraordinary people, the latest trends and relevant service, all while celebrating the diversity of the Hispanic experience. Drawing from a world of resources, touches the consumer with a product that has the impact of a global brand yet the intimate connection of a trustworthy friend. is published by the Reader’s Digest Association, Inc. “

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