Mexican music enjoys strong sales, timeless appeal

“Regional Mexican music, buffeted by a slow economy, immigration crackdowns and the malaise of the music industry in general, has seen sales slide in the past year, along with those of Latin music overall.

Nevertheless, it remains the strongest-selling genre of Latin music in the United States by far, and its appeal seems to be growing way beyond its core fan base of first-generation Mexicans.

A three-year analysis of Nielsen SoundScan numbers for Latin music by genre found that in 2005, regional Mexican accounted for 46.4 percent of all Latin music sales, and in 2006, it accounted for 47 percent. According to the Recording Industry Association of America, the genre accounts for more than 50 percent of all Latin music shipments in the States.”

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