Filed Under: [ Hispanic News ] [ Marketing ]
Knowledge is Power!
“A podcast interview with Cesar Melgoza, managing director and senior partner, Latin Force LLC (at the time of the recording Cesar Melgoza was president of Geoscape International, Inc.) and David Perez, CEO, Latin Force LLC is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss the Hispanic Marketscape Overview and Latin Force with Elena del Valle, host of the HispanicMPR.com podcast.
Cesar has been an innovator in the development of market intelligence data, systems and analytic services. In 1995, he formed Geoscape International to focus on the application of marketing intelligence services, data and technology towards the multicultural and multinational markets. He led growth at Geoscape by developing products and services that provide geo-demographic, marketing and media data, predictive database modeling, and information enhancement systems. Most recently, he launched the Geoscape Intelligence System (GIS) and the DirecTarget system for database enrichment.”
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