Coors Brewing Company Provides Southern California Hispanic Community Leaders with Unique Professional Development

“Coors Brewing Company today rolled out the second phase of its Coors Lí­deres campaign in Los Angeles with the Coors Lideres Training Workshop for Hispanic non-profits and partner organizations in Southern California. The unique leadership development program is being offered in five cities across the country.

According to Rafael Fantauzzi, Hispanic Corporate Relations Director for Coors Brewing Company, the Lí­deres Training Workshop Program is a four-hour training program based on a personalized assessment tool developed by The Gallup Organization. Based on years of research and behavioral studies, Gallup found that individuals who focus on their areas of greatest talent have the best opportunity of attaining personal and professional success.

Affiliates of national Latino organizations, Southern California community-based organizations and members of the Hispanic media were invited to take part in the Coors Lí­deres Training Workshop. The session, which took place at the Mission Beverage Company, included a three-hour Gallup training and a special one-hour segment on the latest practices in networking and relationship development with corporate America — offered by Coors executives. It is estimated that more than 500 individuals will participate in this initiative nationally. This leadership training program has been offered in Denver and Dallas/Ft. Worth; and will also be offered in Washington, DC; and New York in 2007.

“This is an exceptional opportunity for Coors to provide capacity-building for our partnering Hispanic non-profits,” Fantauzzi said. “Providing professional development tools to Hispanic leaders across the country makes this program unique by increasing access to business development strategies, leadership tools, and networking.”

The Coors Lí­deres Training Workshop was piloted July 12th at the League of United Latin American Citizens (LULAC) Conference in Chicago. LULAC is the oldest and largest Hispanic organization in the United States. More than thirty LULAC state directors participated in the leadership training.

“Through the Coors Lí­deres Training Workshop Hispanic leaders in Southern California will benefit from innovative leadership education and an opportunity to create partnerships and share best practices with each other,” said Arturo Vargas, Executive Director, NALEO Educational Fund. “This type of training will strengthen their organizations’ programs by recognizing and empowering their leadership within the community.”

Launched in June 2006, the Coors Lí­deres Program celebrates and supports leadership within the Hispanic community. The first phase of the campaign showcased national and local leaders in the Hispanic community through twelve print ads highlighting twenty Hispanic leaders during Hispanic Heritage month. This advertising campaign portrayed the diverse demographics represented in the U.S. Hispanic community and celebrated its leadership, biculturalism and bilingualism.

In addition to the five workshops, the 2007 Coors Lí­deres Program rolled out a second print advertising campaign during Hispanic Heritage month. The national and local Hispanic leaders highlighted in the campaign were chosen in part by Hispanic non-profits because these individuals embody the values of the organizations and because they represent the Hispanic community at large.

About Coors Brewing Company
Coors Brewing Company is a subsidiary of Molson Coors Brewing Company, (NYSE, TSX - TAP). It is the third largest brewer in the U.S. The company’s U.S. brands include Coors Light, Molson Canadian, Coors, Killian’s Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors, visit the company’s Web site, www.coors.com.
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