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Brands Building Share Among Hispanics
Posted on: October 1st, 2007“Brand marketers looking to win customers in Hispanic markets in the U.S. must take account not only of the usual market data of purchase and consumption, but also softer factors such as length of U.S. residence, preference for speaking only Spanish and cultural reactions to products.
That was the gist of the presentation given by Liz and Becky Arreaga, founders and principals of Latino marketing agency Mercury Mambo, at the In-Store Marketing Expo in Chicago last week. “
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Marketing & Advertising
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