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Posted on:
September 30th, 2007
Filed Under: Banking, Blogante Business, Business, California, Hispanic News, Marketing & Advertising, San Diego
Tagged: Chula Vista
Filed Under: Banking, Blogante Business, Business, California, Hispanic News, Marketing & Advertising, San Diego
Tagged: Chula Vista
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“In the world of bank names that are mundane and commonplace, TomatoBank, which recently opened an office in Chula Vista, stands out.
The Alhambra-based commercial bank was formerly known as InterBusiness Bank until last year when it rebranded itself.
Chief Operating Officer Jesse Torres said the bank’s board and executives decided the bank needed a new name that would stick in customers’ minds to replace one that was forgettable.”
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