TomatoBank Targets Latino Customers, Opens Chula Vista Branch - New Name Fruity, But Carries High Name Recognition

“In the world of bank names that are mundane and commonplace, TomatoBank, which recently opened an office in Chula Vista, stands out.

The Alhambra-based commercial bank was formerly known as InterBusiness Bank until last year when it rebranded itself.

Chief Operating Officer Jesse Torres said the bank’s board and executives decided the bank needed a new name that would stick in customers’ minds to replace one that was forgettable.”

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