Filed Under: [ Entertainment ] [ Hispanic News ] [ Blogante Entertainment ]
Tags: Banking, border, novela, Spanish-language, Telemundo, telenovela, televisa, Univision
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“In order to gain ground in the U.S., NBC U-owned Telemundo is challenging Mexican media rival Televisa abroad.
Televisa’s telenovelas on Univision routinely beat Telemundo in the ratings, but prexy Don Browne says as Telemundo builds up its international sales arm and brand, that will help feed greater ratings north of the border.
He’s banking on Telemundo’s telenovelas in Spanish-language markets that send migrants to the U.S. to help the net build up its brand recognition Stateside, where Televisa still remains far better known and understood, especially among Mexican Americans.”
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