Viva Entrepreneurship - In honor of Hispanic Heritage Month, we explore Hispanic entrepreneurship and business owners paving the way for their culture’s future.

“Martha de la Torre admits she was a rather reluctant entrepreneur. In fact, when she told her parents that she and her now-husband, Joe Badame, were starting a business, they weren’t exactly thrilled. That’s because de la Torre was a successful business woman, climbing the ranks of the corporate ladder, with, in her mother’s eyes, absolutely no reason to take the risk.

But now, years later, de la Torre and Badame’s Spanish-language classified publication, El Clasificado, is bringing in an expected $11.5 million in revenue this year. “It’s definitely worth it,” says de la Torre. “I’ve caught the entrepreneurial bug.”"

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