Five tips to ensure Hispanic media don’t cover your story - Hispanic MPR

“Did you ever wonder what you said or did to annoy a Hispanic media representative? Why the story you were working on went to a competitor and your company was mentioned in a lesser light or, worse yet, ignored completely by Hispanic media? As you’re sitting at your desk in the aftermath of the proverbial storm wondering what went wrong consider some sure fire ways to be left out in the future.

It used to be Latino media were on the fringes. In the beginning, there were two Spanish language TV networks and they reached only those individuals who spoke little or no English. Over the past 20 years, the United States ethnic composition has changed and with it, media targeting Latinos in English and Spanish have evolved and expanded. Almost without exception every successful organizations and company in the public or private sector, for profit and nonprofit, has to deal with media issues. Sooner or later Latino media will be among those knocking on your door or you may find yourself knocking on theirs.”

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