State Water Heaters Launches Hispanic Marketing Campaign

“State Water Heaters will launch an integrated marketing effort aimed at Spanish-speaking contractors in key U.S. markets. Campaign initiatives include new Hispanic-themed print advertisements, Web enhancements, and a television sponsorship, all designed to raise State Water brand awareness among Hispanic communities.

“There are a growing number of plumbing and hvac contractors in the U.S. who are Spanish speaking,” said Jeff Storie, State Water Heaters brand manager. “We are increasing our Hispanic marketing in order to partner with these professionals and to have a larger presence in the southwestern United States.””

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