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“Every year, millions of Americans are faced with reevaluating and making changes to their health benefits plan during the fall Open Enrollment season or in response to major life changes. For the 32.2 million U.S. residents who speak Spanish at home, differences in language could make reviewing benefits information even more challenging. As part of a commitment to help all consumers through this process, Aetna (NYSE: ΑET) and the Financial Planning Association(R) (FPA(R)) today announced two new, comprehensive resources in Spanish from the Planifique Para Su Salud public education campaign. The website, PlanifiqueParaSuSalud.com, launched today, and the free guide, Guia de Beneficios de Salud Para Dummies, will be available to all consumers starting in October.
“We spoke with Hispanic/Latino women who emphasized the need for a culturally relevant resource that addresses this audience in the U.S. using their native language,” said Nohemi Lopez, director of Emerging Markets for Aetna’s Southeast Region. “This new site has useful tips and advice that will help Spanish-speakers – especially women, who make the majority of health benefits choices – better understand their options and make the right choices during Open Enrollment and beyond.”
With information on health benefits and financial planning, PlanifiqueParaSuSalud.com offers helpful tips and advice related to critical moments in women’s lives and their changing health and financial needs, such as when they’re getting married, having a baby, sending the kids to college or preparing to retire. The web resource also offers interactive tools and breaks down complicated health benefits information, enabling women to quickly find the facts needed to make informed decisions for themselves and their families. Examples of educational and easy-to-understand tools available on the site include:
– Your Health Benefits Priorities: Provides health plan suggestions based on an individual’s health and financial priorities.
– Health Expense Calculator: Calculates annual health care expenses.
– Baby Expense Calculator: Helps expectant parents estimate the cost of pregnancy and their new baby in the first year.
– Healthy Retirement Readiness Tool: Assesses where pre-retirees and retirees stand in the planning process, matching advice to their current level of retirement planning and offering realistic next steps.
– Glossary: Defines common health benefits terms.Planifique Para Su Salud is also offering the new guide, Guia de Beneficios de Salud Para Dummies, which takes the complex language out of health benefits and presents the information in a clear, concise and culturally-relevant manner. This guide provides easy-to-understand information and helps Hispanic/Latino consumers make informed health benefits decisions and protect their financial futures. Readers are able to go through every step of the health benefits cycle, from choosing a plan at Open Enrollment, to appealing claims decisions and taking advantage of discount opportunities. The guide is available free of charge on www.PlanifiqueParaSuSalud.com.
“It’s important to make health benefits decisions a part of your overall financial plan,” said Helen Salazar-Realini, a CERTIFIED FINANCIAL PLANNERTM professional and director of FPA’s Miami-Dade chapter. “This can be a confusing process and it can be difficult to understand all the options. Guia de Beneficios de Salud Para Dummies simplifies the information so consumers can clear up any misconceptions and make decisions based on their personal needs at different stages in life.”
For Dummies(R) reference books are written for people who find the technical complexities of topics from computers to cooking to health benefits overwhelming, and want clear, concise information.
The free guide offers easy-to-read information about health benefits, including:
– Choosing a health plan that fits personal needs
– Making decisions that match what’s happening in one’s life
– Taking advantage of all a health plan has to offer
– Finding a physician or health care professional
– Appealing a health benefits decision
– Evaluating future health needs
– Discovering how health care plays a role in one’s overall financial well-beingAetna and FPA launched the Plan for Your Health consumer education program in English in September 2004. PlanifiqueParaSuSalud.com and Guia de Beneficios de Salud Para Dummies are extensions of the campaign to help all Americans make smart health benefits and financial planning decisions.
About Aetna
Aetna is one of the nation’s leading diversified health care benefits companies, serving approximately 34.9 million people with information and resources to help them make better informed decisions about their health care. Aetna offers a broad range of traditional and consumer-directed health insurance products and related services, including medical, pharmacy, dental, behavioral health, group life, long-term care and disability plans, and medical management capabilities and health care management services for Medicaid plans. Our customers include employer groups, individuals, college students, part-time and hourly workers, health plans and government-sponsored plans in both the U.S. and internationally. Aetna’s international businesses include Aetna Global Benefits(R), Aetna’s expatriate benefits division that focuses on providing comprehensive benefit solutions to employees working, traveling and living in over 100 countries. www.aetna.comAbout the Financial Planning Association
The Financial Planning Association (FPA) connects those who need, support and deliver financial planning. FPA believes that everyone is entitled to objective advice from a competent, ethical financial planner to make smart financial decisions. FPA members demonstrate and support a professional commitment to education and a client-centered financial planning process. www.FPAnet.org/PublicAbout Plan for Your Health
Plan for Your Health, a public education campaign from Aetna and the Financial Planning Association, gives consumers the information they need to make health benefits and financial choices that meet their needs now and in the future. The Web site focuses on five life events when women need to re-examine their health benefits – career, marriage, family, living single and retirement – and offers consumer-friendly tools, tips and content that support well-informed decision-making. For more information, please visit www.PlanforYourHealth.com.About Wiley Publishing
Founded in 1807, John Wiley & Sons, Inc. provides must-have content and services to customers worldwide. Its core businesses include scientific, technical, and medical journals, encyclopedias, books and online products and services; professional and consumer books and subscription services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia and Australia. The company’s corporate headquarters are located in Hoboken, New Jersey. The company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley’s internet site can be accessed at www.wiley.com. “
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
Best of the Rest
- November 24, 2009
- Francisco Rodriguez Dead: Boxer Dies After Collapsing At Fight
- Allow Undocumented Immigrants to Purchase Health Care – New Senate bill includes inhumane provision barring undocumented immigrants from purchasing health care with their own money
- LULAC has redesigned their website – (look much better imho – on a tech note there are a few RSS problems)
- As Senate preps for healthcare debate, petition gets underway to include undocumented immigrants
- LULAC is asking a judge to prevent Ohio state officials from canceling the registrations of more than 40,000 vehicles apparently driven by undocumented immigrants. – filed the lawsuit against state officials in Franklin County Common Pleas Court this morning.
- The mayor of a wealthy suburb (San Pedro Garza Garcia) of Monterrey said Monday that he has sent his family to the United States for their own safety as he pursues his campaign against extortion and kidnapping gangs.
- Adolph Carranza remembers an unusual holiday donation from the Salvation Army. – New StoryCorps Historia
- Jose Fernandez tells his wife, Teresita, about the first Thanksgiving he spent in the United States. – New StoryCorps Historia
- Hispanic Thanksgivings produce family-filled feasts
- Jose Garces Named Food Network’s Next Iron Chef
- Interview with Bebel Gilberto- she just released a new album titled All In One
- November 23, 2009
- No Probable Cause? No Problem!: A U.S. Citizen Says He Was Detained Without Probable Cause by the Maricopa County Sheriff’s Office, and Then Jailed for Traffic Violations
- New breast cancer screening guide will disproportionately hurt black and Hispanic women
- Women and Minorities Getting Left Out of Green Job Market, New Study Finds
- Americans Running South: Why We are Flocking to Mexico for Work
- On the mayor’s agenda: ‘Civilize’ Mexico City – Marcelo Ebrard
- Wild Horse Activists Fly Banner Over Denver Calling Salazar “Slaughter Czar”
- In Argentina, One Person Dies Every 28 Hours from Police Repression
- Lou Dobbs Calls Himself Latinos’ ‘Greatest Friend,’ Denies Tying Leprosy To Undocumented Immigrants – Interviewed by Maria Celeste on Telemundo’s Al Rojo Vivo
- November 21, 2009
- A federal judge dismissed dozens of immigration charges Thursday against the former manager of a kosher slaughterhouse, at the request of prosecutors who had already won a conviction on multiple counts of financial fraud. – Postville news
- Meg Whitman’s Latino Outreach & the Pete Wilson Connection – CA politics
- Poetry Series Spurs Debate on the Use of an Old Slur Against Latinos – “Spic Up/Speak Out” — at El Museo del Barrio
- Marco Rubio, A Crossover Success – (good read)
- A fire destroyed 106 houses in the Ecuadorian Pacific coast city of Guayaquil and left more than 500 people homeless, as well as 14 children with symptoms of smoke inhalation.
- LatAm Immigrants Are Changing Spain, Sociologist Says
- Mexico’s top domestic security official said Friday that sectors of the general public have cooperated with drug cartels in the violent border city of Ciudad Juarez, and the government is about to launch new social programs there to combat gangs.
- Pro-Castro mob attacks spouse of top Cuban blogger – Yoani Sánchez
- Miguel H. Díaz is first Hispanic to represent U.S. at Vatican
- Efrain’s Corner: A Response to….”Puerto Ricans in New York Struggling…Still” Comment
- Puerto Ricans in New York Struggling…Still – Puerto Ricans are some of the most prominent figures in New York politics and culture, so some people are surprised when they hear that, overall, Puerto Ricans are among the poorest and least educated New Yorkers. Almost a third in New York are living in poverty.
- Lalo Alcaraz on Lou Dobbs (departure from CNN)
- November 20, 2009
- Police in Peru say gang members killed people to drain their fat for cosmetics
- Mexican authorities predict fewer Mexican immigrants will be back home for Christmas
- Interview with Aurora Anaya-Cerda, owner of La Casa Azul Bookstore – NYC
- We need an honest definition of who is a “real American”
- Immigration Reform: The Phone Call Heard Around the Country – On the call were Rep. Luis Gutierrez, D-Ill.; Nydia Velázquez, D-N.Y.; and Rep. Raúl Grijalva, D-Ariz. Immigrant rights advocates from various parts of the country also spoke.
- Digital out-of-home (DOOH) Effectively Reaches Latinos On The Go – few marketers truly utilized digital media when reaching out to the Hispanic community.
- A week after abruptly quitting his longtime job as a CNN television news host and commentator, Lou Dobbs said on Thursday he is considering career options including possible runs for the White House or U.S. Senate.
- ICE Assistant Secretary John Morton announces 1,000 new workplace audits to hold employers accountable for their hiring practices
- In Virtual Town Hall with Immigration Reform Activists, Gutierrez Promises Bill By December
Latest Essentials
- November 25, 2009
- TOP Ten signs you are at a Cholo themed Thanksgiving dinner
- November 24, 2009
- So do you think Lou Dobbs will get the Hispanic vote in 2012?
- Raul Humberto Yzaguirre, 70, a veteran activist in the civil rights struggle of Hispanics in the United States, has been accepted by the Dominican Government as new American ambassador in the country.
- The Republican National Committee has hired Alex Castellanos, a long-time political strategist and GOP consultant, as an adviser.
- Telemundo’s disastrous Dobbs interview – “Interestingly enough, Dobbs was no bully and with his calm tone actually made his interviewer,” María Celeste,” look like a fool”
- Sarah Palin uninformed on Latino issues – A top adviser on Hispanic issues to John McCain’s presidential campaign said Sunday that a joint interview with McCain and Sarah Palin planned for Univision last fall had to be canceled because Palin was unprepared to discuss Latin America policy.
- Hispanic Caucus Finally Wake Up: It’s About Time
- The New General Market – Current trends suggest expanding Latino influence will blur the lines and Hispanic and general markets will collide, with the resulting merger revealing a new, evolved American general market
- November 23, 2009
- New Study: U.S. Hate Crimes Fall Slightly In ‘08; But Data Is Limited
- San Antonio’s Museo Alameda in financial straits
- It is Better to “Spic”? When Were Ricans Ever the Model Minority?
- Al Carlos sits down with Nancy De Los Santos, writer. Period.
- Guapa, it’s your genetic ancestry I love – study of DNA found that within Mexican populations, people tended to pick partners with similar proportions of Native American and European ancestry, while in Puerto Rican populations couples had paired up based on their shared balance of European and African ancestry.
- November 21, 2009
- Hispanic Caucus: ‘You Lie!’ Outburst to Blame for Senate Health Bill Provision on Illegal Immigrants
- Central American nations will demand $105 billion from industrialized countries for damages caused by global warming, the region’s representatives said on Friday.
- “They” Are “Us”: The Devastating Effects of Broken Immigration Policy on Children in Immigrant Families
- November 20, 2009
- Hispanic lawmakers say an old adversary, White House chief of staff Rahm Emanuel, has his fingerprints all over a push to prohibit illegal immigrants from buying health insurance plans in a new market for people who don’t get insurance through their employers.
- Some U.S. Democrats see momentum building for an overhaul of immigration laws that would legalize millions of undocumented workers, but analysts say a crowded agenda and struggling economy may once again sink hopes for reform next year.
- The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.
- Do Long Island Police Ignore Hate Crimes?
- Mexican migrants are spending more money on taxes in the United States than on the remittances they send home to relatives, according to a new study by Mexico’s largest bank, BBVA Bancomer.
- Ana Maria Perez Gonzalez, said to be the oldest woman in the world, died in Mexico this week. She was 119.
- Part of a Cuban blogger’s essay that advocates lifting the ban on U.S. travel to Cuba was read aloud at a House Foreign Affairs committee hearing. – Yoani Sánchez
- November 19, 2009
- TOP Ten reasons you should watch Lopez tonight not Conan
- Migration Policy Institute (MPI) Report Finds Immigrants Hit Harder During Economic Downturn than Native-Born Workers
- After a 3 year trial of producing regionalized news for several top 10 Hispanic market stations via the Telemundo Production Center in Dallas, the network is reverting to producing local news. Dallas, Houston, San Antonio, Phoenix and San Jose will once again have locally produced news.
- Nacional Records Sampler 2009 | The New Sounds Of Latin Music – 21 FREE mp3s over at Amazon – (cool!)
- Ironically, Latinos should be greatful to former CNN blowhard Lou Dobbs – commentary by Albor Ruiz
- When White Writers Do “Latino” Issues – It was chaos this week in the LA Weekly’s virtual mailroom, which received a deluge of reactionary attitude in regard to Christine Pelisek’s cover story “Chaos in the Casitas: Lawless, south of the border–style speakeasies get a grip on L.A.”
- More Than 60,000 Americans in 45 States Organize for Immigration Reform
- New Report Shines Light on Detainee Rights Violations in Minnesota
- CIS Report Attempts to Erase 100 Years of Data on Immigrants and Crime
- Video: Senator Menendez Speaks on Behalf of Hispanic Farmers’ Discrimination Lawsuit + update
- November 18, 2009
- New Report: More Than 2 Million Hispanic Households With Children Face Hunger – Hispanic households with children experiencing very low food security up almost 50%
- On November 18 at 8:00 PM Eastern time/5:00 PM Pacific, all across the country people are hosting house parties with their families, friends, neighbors, churches, classmates and anyone else who supports comprehensive immigration reform for America.
- Video report of Latina forced to give birth while in chains in Maricopa County, AZ courtesy of Sheriff Joe Arpaio (en Español)
- California’s Republican gubernatorial candidate Meg Whitman told a group of supporters Tuesday that she is making an unprecedented effort to attract Latinos to the Republican party – in South El Monte
- Hundreds of defendants awaiting trial for violent crimes in Dallas County have been deported by federal immigration officials and then set free in their home countries. – The practice goes back to at least 1991 and includes the release of murder, kidnapping and child rape suspects.
- Environmentalists alarmed by Puerto Rico policies – Sweeping from lush mountain rain forests to pristine beaches, a corridor of land protected by Puerto Rico’s last governor hosts dozens of rare and endangered species and was championed by celebrities who helped fight off resort proposals. – Now new Gov. Luis Fortuno has revoked the reserve as part of a drive to bring jobs and investment for the U.S. territory’s struggling economy. And activists see a broader pattern of looser protection for the island’s environment.
- Deporting undocumented students affects the chances for legal return if Congress doesn’t address it in immigration reform bill


