Industry Event Gets More Inclusive - Advertising Week is dramatically ramping up its focus on Latinos this year

Posted on: September 26th, 2007
Filed Under: [ Hispanic News ] [ Marketing ]
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Knowledge is Power!

“Advertising Week is dramatically ramping up its focus on Latinos this year, due in large part to Univision’s first-time sponsorship of the five-day event, which kicks off Sept. 24 in New York City.

Univision, once press shy and something of a mystery to many people, has been leaping out of the shadows since former OMD Worldwide chief executive officer Joe Uva stepped in as CEO in April. The latest sign is Univision’s sponsorship of the fourth annual gathering of advertising and media executives.”

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