Yo no me escondo. by Ana Lydia Ochoa of padma media & marketing on “Brown is the New Green”

Posted on: September 26th, 2007
Filed Under: [ Hispanic News ] [ Latinas ] [ Marketing ] [ Tomás' Picks ] [ Commentary ]
Tags: , , , , ,
HispanicTips has 43,057 stories & 115,000+ visitors a month..

“That being said, I know, understand AND LIVE what George Lopez discussed in Philip Rodriguez’s documentary. I live the reality of speaking English during the day, and consuming English-language media and living a completely bicultural lifestyle. George Lopez said what many are scared to say: Being Latino doesn’t mean that you ONLY communicate in Spanish or ONLY consume Spanish-language media. Latino-focused ad’s DO NOT reach all Latinos.

On the flip-side, being a marketer doesn’t mean that you can sit behind your desk with a fancy college title and claim to understand the Latino population because YOU speak Spanish or YOU have a Spanish surname. It’s unfortunate that those same professionals hire key staff to lead Hispanic initiatives that are NOT Hispanic. Other marketers provide feedback on creative copy in SPANISH when they, not only can not speak it, but understand the nuances of Mexican-Spanish vs. Puerto Rican-Spanish. “

Read more: http://hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

Stumble it! | | AddThis Feed Button

Other posts that may interest you

OCHOA LAUNCHES PADMA MEDIA & MARKETING - Full-Service Agency will Reach Urban Consumers

Ochoa Launches PR/Marketing Co. With a Purpose

Blogante Headlines for Wednesday - September 26th, 2007

Lorena Ochoa visits golf factory in Arizona, thanks workers

Growing Latino population changing face of U.S. media - (another article about "Brown is the New Green: George Lopez and the American Dream." but still worth reading)

Article about the documentary "Brown is the New Green: George Lopez and the American Dream" - PBS Documentary Examines How Media and Marketers Are Shaping America's Perception of Latinos - (I am so going to watch this)

Participará Mariana Ochoa en cinta de dibujos animados

Documentary explores how the quickly rising Latino population fits into U.S. society - (another article on "Brown is the New Green: George Lopez and the American Dream" - I must see I think)

Would you choose George Lopez or Marc Anthony & Gloria to sell products & services to Latinos? - CEO of HispanicAd.com Gene Bryan comments on “Brown is the New Green: George Lopez and the American Dream”

A Fresno State sorority is making a push on campus today to help one of its sisters, Helen Ochoa, in her quest to win the Objetivo Fama contest under way on the Univision network. California





Check us out!



Feedback Form