Yo no me escondo. by Ana Lydia Ochoa of padma media & marketing on “Brown is the New Green”

“That being said, I know, understand AND LIVE what George Lopez discussed in Philip Rodriguez’s documentary. I live the reality of speaking English during the day, and consuming English-language media and living a completely bicultural lifestyle. George Lopez said what many are scared to say: Being Latino doesn’t mean that you ONLY communicate in Spanish or ONLY consume Spanish-language media. Latino-focused ad’s DO NOT reach all Latinos.

On the flip-side, being a marketer doesn’t mean that you can sit behind your desk with a fancy college title and claim to understand the Latino population because YOU speak Spanish or YOU have a Spanish surname. It’s unfortunate that those same professionals hire key staff to lead Hispanic initiatives that are NOT Hispanic. Other marketers provide feedback on creative copy in SPANISH when they, not only can not speak it, but understand the nuances of Mexican-Spanish vs. Puerto Rican-Spanish. “

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A Fresno State sorority is making a push on campus today to help one of its sisters, Helen Ochoa, in her quest to win the Objetivo Fama contest under way on the Univision network. California