Check out today's 12 stories - Knowledge is Power!
Posted on: September 25th, 2007
Filed Under: [ Hispanic News ] [ Media ] [ Press Releases ]
“Nielsen Co. and GolTV, the 24-hour soccer cable channel, reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic Service. The agreement is effective Oct. 1.
GolTV’s ratings will be derived from the Hispanic sub-sample of Nielsen’s National People Meter panel. About 1,300 Hispanic households are included in the Hispanic sample.
Prior to this, the network was receiving access to quarterly Nielsen Hispanic data for their internal use but was not published to the marketplace.
With the new agreement, GolTV will be one of only four fully rated Spanish-language cable networks that will be accessible to national clients. The network will receive an NHIH Hispanic Cable Pocketpiece book, which covers various programs and dayparts and will be distributed to all National clients. Other services include NHIH English language cable network Reports, monthly sample characteristics report, rights to publishing data and access to Nielsen’s Galaxy Software.
On Aug. 27, Nielsen announced that it was retiring its National Hispanic People Meter panel, a separate Hispanic-only sample established in 1992, and that it would be using the larger National People Meter sample for all national television ratings reporting. The HNIH service draws upon Hispanic panelists in the National People Meter sample.”
Stumble it! |
|
Other posts that may interest you
Nielsen to Report U.S. Ratings For MTV Tr3s on its Spanish-Language Broadcast Service
Nielsen to Report Ratings on Azteca America from its National People Meter Sample
Nielsen Adds ESPN Deportes to Hispanic Ratings Tracking Service
GolTV - U.S. Hispanic Viewer Explosion
Nielsen Signs Up First Spanish Language Network
Nielsen Ratings Prove Telenovelas Can Deliver
Nielsen TV Ratings Top 20 Spanish Cable among Hispanics, November 12-18
