Listen to podcast interview with Miguel Gomez Winebrenner, senior consultant, Cheskin about segmentation by level of acculturation - Hispanic MPR

“A podcast interview with Miguel Gomez Winebrenner, senior consultant, Cheskin is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Miguel discusses his chapter on segmentation by level of acculturation from the Hispanic Marketing & Public Relations book with Elena del Valle, host of the HispanicMPR.com podcast.

Miguel consults with companies to assess market opportunities, help design ways in which to enhance customer experience, and guide innovation in a way that is meaningful to consumers. After graduating with Honors in Economics from the University of Iowa, he worked for Yankelovich in Latin America, where he contributed to multi-phase research projects.”

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