Research Shows Today’s Moms Crossing Cultural And Demographic Lines, Redefining Roles, Increasing Influence At M2Moms(TM)-The Marketing-To-Moms Conference

“The influence that bicultural Hispanic moms have on other Hispanic and general market consumers will be the focus of a presentation led by Liria Barbosa, research director and Susan Ford, vice president of C&R Research “More than 7 million Latino moms are making daily decisions about what their families consume” says Barbosa. “Within the household, Latino moms guide most of the family decisions and are emerging as influencers for all moms””Hispanic and non-Hispanic. M2Momsâ„¢ is giving us the opportunity to share our findings about what influences the bicultural Hispanic mom and the effectiveness of current marketing efforts within the general market among this target group.””

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