Research Shows Today’s Moms Crossing Cultural And Demographic Lines, Redefining Roles, Increasing Influence At M2Moms(TM)-The Marketing-To-Moms Conference
Tagged: family, latinaPosted on: September 24th, 2007“The influence that bicultural Hispanic moms have on other Hispanic and general market consumers will be the focus of a presentation led by Liria Barbosa, research director and Susan Ford, vice president of C&R Research “More than 7 million Latino moms are making daily decisions about what their families consume” says Barbosa. “Within the household, Latino moms guide most of the family decisions and are emerging as influencers for all moms””Hispanic and non-Hispanic. M2Momsâ„¢ is giving us the opportunity to share our findings about what influences the bicultural Hispanic mom and the effectiveness of current marketing efforts within the general market among this target group.””
Curation from Tomás
Filed Under: 1. Hispanic News, Marketing & Advertising, Press Releases
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