Growing Latino population changing face of U.S. media - (another article about “Brown is the New Green: George Lopez and the American Dream.” but still worth reading)

Posted on: September 24th, 2007
Filed Under: [ Hispanic News ] [ Marketing ] [ Blogante Business ]
Tags: , , , ,
Knowledge is Power!

“And it’s a myth, Rodriguez said, to consider Latinos a homogenous group.

“What are the commonalities between a member of the Cuban bourgeois who came here in 1959, and a peasant from Michoacan who came here yesterday?” he asked. “Other than language, and maybe Catholicism, I’m not sure there are many.”

Yet as his documentary shows, many media and marketing companies continue to treat Hispanics as monolithic, and that in turn is shaping how America understands the nation’s largest (44 million) and fastest-growing ethnic group. “

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