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Posted on:
September 24th, 2007
Filed Under: Blogante Business, Blogante Headlines, Hispanic News, Marketing & Advertising, Top Stories
Tagged: acculturation, beer, Nielsen
Filed Under: Blogante Business, Blogante Headlines, Hispanic News, Marketing & Advertising, Top Stories
Tagged: acculturation, beer, Nielsen
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“SOME OF THE MOST APPEALING characteristics of Hispanic consumers may be more transitory than marketers think. Take the notion of brand loyalty, where Hispanics supposedly show more long-term affinity for brands than their mainstream “Anglo” counterparts. New data from Nielsen Homescan’s Hispanic market research suggests that brand loyalty among Hispanics drops, depending on their degree of acculturation, as measured by language of preference.
For example, only 33% of English-preference Hispanic households purchased a particular cola to the exclusion of others, versus 70% for Spanish-preference households. And this trend is broadly reflected across a variety of categories in food and packaged-goods, including laundry detergent, cereal, toothpaste and beer.”
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 54,866 items found on this site below or dig into the Site Map
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