Hispanic supermarket aims to be different - Big competitors don’t frighten El Paso brothers

Posted on: September 23rd, 2007
Filed Under: [ Business ] [ Hispanic News ] [ Blogante Business ] [ Texas ]
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“Mike Piña and his two brothers are ready to take on the “big boys” with their new, upscale Hispanic supermarket, which they opened last week in an area of East El Paso where a Wal-Mart Supercenter and SuperTarget are dominant.

“Business has been good for us (at two other grocery stores), and we were ready to expand and go with the big boys,” Piña, 42, said. He operates the stores with his brothers Oscar, 39, and Armando, 41.”

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