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How Do You Say “Got Milk’ En Español? – Article about Grupo Gallegos and marketing in Spanish (in-depth article from the NY Times)

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advertising runs on television, Spanish , in Spanish magazine pages and on Spanish or Web sites. Some of these enterprises are housed in places you might expect them to be: New York, Miami, Los Angeles, Houston. Many are not. There’s full-time Spanish television broadcasting now in Anchorage; Salt Lake City; Little Rock, Ark.; Falls, Tex.; Indianapolis; Savannah, Ga.; Boston; Oklahoma City; Syracuse, N.Y.; and Minneapolis. The area encompassing Portland, Ore., now has 10 Spanish stations, while four years ago it had only 3. The July issue of , with Hugo S탡nchez on the cover, had a Gallegos underwear ad inside; so did the gossip magazine ¡Mira!, with Angélica Rivera on the cover; and a People en Español with on the cover; and a Men’s Health en Español, whose cover article promised that James Bond would show readers how to be an hombre de acción.”

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