Consorte Introduces Online Ad Platform Targeting Hispanics

I thought they had already launched according to a press release back in March Consorte “is introducing a new ad network” – not that anyone but me would notice.

“CONSORTE MEDIA, SAN FRANCISCO, TODAY introduced an online advertising platform targeting the 20 million Hispanic consumers who regularly use the Internet. Consorte offers advertisers such as Best Buy a media network that spans all verticals–news, entertainment, sports, autos, job search and e-commerce.

Consorte’s network includes both high-profile sites, as well as smaller “long tail” publishers.

“We’re definitely filling the hole [in the marketing mix targeting Hispanics], which is online,” says Alicia Morga, founder and CEO. “Online, Hispanics do not all go to one place. They are not all on Univision.”"

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