MTV Tr3s Doubles Base To 6.2M Hispanic Homes

“Officials at MTV Tr3s have something to celebrate as the network approaches its first anniversary: its subscriber base has more than doubled and now reaches more than 50% of U.S. Hispanic households.

Taking aim at bicultural Hispanics aged 12 to 34, MTV Tr3s relaunched Sept. 27, 2006 from MTV en Espanol, which largely had been a Latino-targeted music service. At that stage, the channel’s forebear counted some 2.8 million U.S. Latino homes.”

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