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A new “cold war” is raging as Floridians sweat through another stifling summer. What’s at stake? The mouths and wallets of Latino beer drinkers.
Tagged: beer, FloridaPosted on: September 16th, 2007“Three major brewing companies have introduced new packaging methods and spiced beer blends in recent months, all aimed at persuading Hispanic consumers their own particular brand is best for a super-cold brew with a Latin twist.
And if curious Anglos want to try out the novelties, so much the better.
The new containers using an icy theme include Coors bottles with labels that turn blue at 42 degrees or lower and Budweiser’s “chill chambers,” special refrigerators that can cool aluminum and plastic bottles to as low as 22 degrees without turning the beer into icy chunks.”
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Food
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